Learn about the key differences between PPC vs. CPC and their relevance in digital marketing & advertising. Understand when & where to use each term. In today’s paid digital marketing world, there are regular updates that we must stay on top of to be familiar with modern technology and the digital landscape. PPC and CPC that appear above become involved all the time.
I am going to break down the difference between PPC and CPC for you and give you PPC simplified. CPC means Cost-Per-Click and PPC means Pay-Per-Click. These two terms sound similar but are different.
You can think of Pay-Per-Click as the overall category also Cost-Per-Click as being a part of the PPC strategy and PPC process.