Digital or new media can be categorized as paid, owned, and earned media, and includes everything on the internet, suchas websites, blogs, ebooks, whitepapers, social media, videos, podcasts, and emails.
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Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content.
Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword.
When you mention another blogger or article in your blog post, include a link to the information you are referencing.
Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible.
