Web scraping is a technique to automate the process of data extraction. It involves the process of parsing a website, and collect the snippet of data for your needs. I am going to show you how to use a web scraping tool and make these data available for digital marketing.
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The benefits of this are many. Depending on what sites you scrape and what type of data you’re after, you could use this process to find information to target guest post opportunities, build relationships with influencers, or find freelance writers.
Outside of that, tool kits for web scraping were created. Import.io is one of these. You can also build your own web scraper (it will cost you a bit, though). Essentially, what was once a pretty expensive or complicated process is now democratized and cheap, and SEOs, product managers, marketers, and people with only a bit of technical aptitude are able to do some pretty incredible stuff.